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Armed with a 4x5 inch folding camera, Felipe Ferré takes very accurate colour photographs. At the start of the ‘80s, he pursued a tradition going back to the first decade of the 20th century. The shopkeepers were used to being photographed in front of their shop windows with their employees. Felipe Ferré resumes the conventions of this iconography. Professional clichés of old style Paris shops were ostentatious and for advertising purposes, whilst Ferré’s shots are nostalgic. Beyond the documentary interest, Felipe Ferré photographs a long existing aesthetic, before it disappears. Halfway between Atget’s shop window clichés and the decor of a Tati film, this series is an ode to desuetude.